Fair Trade is an approach to international trading that ensures producers get paid fairly for their products. The principle is that if buyers deal directly with the producers, then there is no need for middle people to take their share of the price. The buyer will pay the same, but the producer receives a much higher price.
Fair Trade respects how much a product actually costs the producer to make, and gives a price which is in line with the economy the producers have to live in.
Fair Trade is about making lasting and supportive relationships with producer groups. It is about helping the producer groups in whatever ways they may need - be that payment up front, or advising on product development to increase access to Western markets.
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